Sub-Dealer Contract Checklist

Most sub-dealer agreements are short, and the problems come from what they leave out. Before you sign under any master dealer, get a written answer to each of these.

Money

1. Rate per installed sale. A dollar figure, not a range. Does it change by plan tier or market?
2. Pay schedule. Weekly, biweekly, or monthly? Triggered by install confirmation or by the carrier paying the master dealer?
3. Definition of “installed.” Technician complete? Account active? First bill paid? Each one moves your payday.
4. Chargeback window and reasons. How many days after install can a sale be clawed back, and for what? Open-ended windows are a red flag.
5. Reporting access. Can you see submissions, installs, and amounts owed yourself, in real time?
6. Reconciliation. Who checks your submissions against the carrier’s records, and what happens when a sale is missing on the carrier’s side?

Territory and independence

7. Territory. Written assignment, and a promise the master dealer’s own crew will not work it.
8. Branding. Can you keep your company name and identity?
9. Non-solicitation. Can the master dealer recruit your reps? It should say no.
10. Exit terms. How much notice, and are installed sales still paid after exit?

Support

11. Systems. What do you get on day one: rep app, CRM, training platform, recruiting funnel, customer follow-up?
12. Escalation. Who do you call when a pay cycle is wrong, and how fast do they answer?

How Velocity One answers these

$375 per installed sale, weekly after install, a fixed chargeback window, a live dealer dashboard, a 100% reconciliation every pay cycle, written territory, your brand, no recruiting of your reps, and a direct line to the owners. The full terms are on the dealer program page.